Marketing Veteran, Kristy Ulmer, Joins LevelUp

LevelUp clients to benefit from Ulmer’s decades of experience providing global clients with business, brand, and marketing strategy guidance

October 14, 2021 – LevelUp, a premier strategic marketing consulting firm based in Houston, TX, announced today that marketing veteran, Kristy Ulmer, has joined its stable of talent as a Senior Advisor to the firm’s clients. Ulmer has spent 2 decades helping companies of all sizes grow through high-impact strategies at the brand, corporate marketing, and product line levels. She brings extensive experience driving marketing and business strategy and execution across a broad range of industries, including technology (software and hardware), professional services, engineering and construction, medical device, specialty chemical, and food and beverage.

Ulmer’s experience includes advising such companies as Compaq Computer, Hewlett-Packard, Nerac, VeriFone, ChoicePoint, and Burrow Global. Her expertise lies in helping companies grow their business in ways that leverage core competencies and solve market needs. She has accomplished this by rebranding and repositioning organizations and product lines, targeting new markets, repackaging service offerings, generating new revenue streams, overhauling GTM strategies, and creating new business models. These efforts have increased sales, averted downsizings, improved customer satisfaction, and increased brand awareness and equity.

“I’m thrilled to have Kristy join the team and bring her breadth and depth of marketing strategy and consulting experience to help our clients mature their marketing strategies and programs, allowing them to accelerate their business growth,” stated Debra Marino, Founder and President, LevelUp. “She is an innovative thinker who helps companies achieve objectives in ways they simply may not have considered before.”

Ulmer has held leadership positions in corporate marketing and strategy teams, marketing agencies and consulting firms. She holds a BA from Boston College and an MBA from Vanderbilt University.

About LevelUp

LevelUp is a strategic marketing consulting firm based in Houston, TX that helps B2B software and services companies accelerate business growth, achieving this by maturing companies’ marketing programs and operations and by aligning companies’ marketing strategies with their business objectives. LevelUp works directly with the executive teams of growth-oriented companies that are looking for help getting to the next level. The firm is also called upon by leading venture capital and private equity firms to step in and help accelerate the growth and operational maturity of companies in their investment portfolios. LevelUp services include conducting current state reviews of a company’s marketing strategy, operations, and programs; advising on post-M&A marketing strategy; driving pricing optimization efforts for revenue acceleration; helping companies optimize marketing ROI, and much more. For more information about LevelUp, please visit www.levelupsmc.com or contact us at info@levelupsmc.com.