Debra Marino, Founder and President

Debra Marino, has over 25 years of experience in technology, software, and services marketing strategy and execution. She has defined and implemented marketing strategies for leading organizations, including Compaq Computer, Hewlett-Packard, Datacert, and Veriforce.

In her senior leadership roles at both Datacert and Veriforce, Marino re-positioned the companies in existing and new markets, led the definition and execution of new marketing strategies, and revamped marketing operations. These efforts were instrumental in driving significant customer acquisition and organic revenue growth and in positioning the companies for acquisition (Datacert to Wolters Kluwer in 2014 and Veriforce to Thoma Bravo in 2019).

Marino has also led post-M&A marketing and product strategy, re-branding, and operational integration, as well as led dozens of pricing strategy and implementation efforts across multiple SaaS companies.

“Debra is a rare combination of both a strategic and operational marketing leader. She has a unique ability to measure the ROI of marketing programs, providing invaluable insights to drive future marketing strategy decisions, as well as transparency to the board to ensure the appropriate level of marketing investment is being made.”

— Louie Werderich, Vice Chairman of the Board and Former CEO, Veriforce

“Kristy is the most results-oriented marketer I know. And this she accomplishes by being dedicated to and focused on what benefits her clients. Her intelligent, rigorous work is one of the most effective means I've seen of connecting her clients' goals with real-world results.”

– Paul Welty, PhD, Former President, COO & Technology Director at Merge Agency

Kristy Ulmer, Senior Advisor

Kristy Ulmer, Senior Advisor at LevelUp, has nearly 20 years of experience in business, brand, marketing, and product strategy. She has advised companies such as Compaq Computer, Hewlett-Packard, Nerac, VeriFone, ChoicePoint, and Burrow Global.

Ulmer’s expertise lies in helping companies grow their business in ways that leverage core competencies and solve market needs. She has accomplished this by rebranding and repositioning organizations and product lines, targeting new markets, repackaging service offerings, generating new revenue streams, overhauling GTM strategies, and creating new business models. Her efforts have increased sales, averted downsizings, improved customer satisfaction, and increased brand awareness and equity.

Ulmer has held leadership positions in corporate marketing and strategy teams, marketing agencies and consulting firms. She holds a BA from Boston College and an MBA from Vanderbilt University.