Industry Veteran, Debra Marino, Launches Strategic Marketing Consulting Firm, LevelUp

LevelUp to help growth-stage B2B software and services companies accelerate business growth through marketing programs and operations maturation and strategic alignment

April 1, 2021 – LevelUp, a premier strategic marketing consulting firm based in Houston, TX, launched today, ready to support B2B software and services companies in their quest to accelerate growth. 25+ year industry veteran, Debra Marino, is at the helm of this firm, which is focused on helping growth-stage companies better leverage marketing to achieve business objectives. This includes helping clients define or refine marketing strategies that are aligned with the business, as well as maturing their marketing operations and programs to achieve better results and increased ROI from their marketing investments.

In her former senior marketing executive roles, Marino has helped lead multiple growth-stage companies, spanning diverse markets, to successful exits, including Veriforce (sold to Thoma Bravo in 2019) and Datacert (sold to Wolters Kluwer in 2014). She now brings her decades of B2B software business and marketing expertise to this new firm and its clients.

"Debra’s leadership in repositioning Veriforce in the market – including clarifying its product portfolio and messaging, establishing a strong foothold with key industry analysts, and leading the implementation of robust thought leadership and lead gen programs – was key to the company’s growth and successful acquisition by Thoma Bravo,” shared Ben Moss, Co-founder and Partner, Greenridge Growth Partners.

LevelUp offers clients a breadth of services to meet their strategic and operational needs, including:

·         Repositioning companies to accelerate growth within their existing markets

·         Positioning companies to enter new markets and geographies

·         Defining and implementing new pricing strategies for revenue scalability

·         Driving post-M&A strategy and alignment

·         Defining product messaging that compels buyers to purchase

·         Implementing leads management processes that enable visibility into marketing ROI

“I’m a firm believer in the power of a fully-aligned marketing strategy and a solid marketing operations and messaging foundation to significantly impact a company’s growth trajectory,” stated Debra Marino, Founder and President, LevelUp.

About LevelUp

LevelUp is a strategic marketing consulting firm based in Houston, TX that helps B2B software and services companies accelerate business growth, achieving this by maturing companies’ marketing programs and operations and by aligning companies’ marketing strategies with their business objectives. LevelUp works directly with the executive teams of growth-oriented companies that are looking for help getting to the next level. The firm is also called upon by leading venture capital and private equity firms to step in and help accelerate the growth and operational maturity of companies in their investment portfolios. LevelUp services include conducting current state reviews of a company’s marketing strategy, operations, and programs; advising on post-M&A marketing strategy; driving pricing optimization efforts for revenue acceleration; helping companies optimize marketing ROI, and much more. For more information about LevelUp, please visit www.levelupsmc.com or contact us at info@levelupsmc.com.