Fractional CMO
All the Expertise, Without All the Commitment or Cost
Companies looking to skillfully navigate market changes, unlock new business potential, and accelerate revenue growth would be wise to consider leveraging the skills and years of experience of a Fractional CMO. This CMO-as-a-Service model arms you with all the expertise, without all the commitment or cost of hiring a full-time senior marketing executive, and can be employed as either a long-term or stopgap staffing strategy.
Our Fractional CMOs bring a depth and breadth of experience across a range of markets, company sizes, and industries and these insights are yours to tap into and benefit from. Depending on your unique needs, a dedicated Fractional CMO will partner with your leadership team and sales and marketing personnel to drive alignment and business growth, leveraging a variety of strategic and tactical approaches across a breadth of potential aspects of marketing.
Example Potential Areas of Support:
Marketing strategy
Market/brand positioning
Company and product/service messaging
Customer acquisition strategies
Pricing strategies
Sales enablement
Analyst relations strategy
Marketing ROI and metrics tracking
How Does it Work?
You can have CMO-level talent at your disposal in as little as 5 days, rather than the months it typically takes to initiate and successfully conclude a search for a full-time executive hire. The process is simple and flexible:
Discovery Call – The first step is a call with your senior leadership team during which we discuss and align on your challenges, growth opportunities, priorities, budget, and timelines.
Proposal – Based on learnings from the discovery call, we will identify the best-fit advisor to act as your Fractional CMO and craft a custom proposal that outlines the primary project objectives and recommended engagement structure based on your objectives, budget, timeline, etc.
Kick-off – Once the proposal is accepted and executed, we will host and lead a kick-off meeting with your key personnel to ensure alignment from the beginning and garner support.
Check out our new eBook:
THE FRACTIONAL CMO ADVANTAGE: Scaling Your Business with Flexible Strategic Marketing Expertise
